כפי שצוין בתחילת פרק זה, גם לקישורים פנימיים יש חשיבות בקידום אורגני. הקישורים הפנימיים נחלקים בדרך כלל לשני סוגים – קישורי-רוחב המופיעים בכל האתר (בדרך כלל תפריטי ניווט למיניהם), וקישורים מתוך גוף התוכן עצמו בכל עמוד בנפרד.

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בודקים בפורומים, באתרי שאלות ותשובות ובקבוצות פייסבוק מה אנשים שואלים ואיזה נושאים רלוונטיים להם.

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אם יש לנו אתר שכל כולו בתחום הנעליים, והחלטנו שאנו רוצים להקים ולקדם בו גם עמוד אחד בנושא here חולצות – רוב הסיכויים שהתחרות בתחום תהיה קשה מדי.

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